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Branding your Graduate CV...simple and effective

Published 05 July 2010 by Adam Culligan

To get the graduate job you want, first of all, you need to create an amazing resume and covering letter that sets you apart from all the other candidates. Every HR leader is looking to eliminate as many of you as possible before they get to the interview stage so…make sure it instantly reflects your personal brand and promotes your strengths.

Inline with our other Branding suggestions, follow these unique branding tips and you’re a real chance of not landing one, but several interviews:

1. Come up with a sales pitch to sell your qualifications. Define who you are, what your value is and why you’re the best (and only) person for the position. Cover off:
• Your unknown magic as an employee - eg. you speak five languages.
• Your challenges, achievements, goals, and successes – eg. Created strong brand awareness in a new region in less time than any other team.
• Your expertise on a specific area or an unusual job you have performed – eg. I am an exceptional public speaker and was once MC for an event of over 3000.

2. Add a catch phrase at the top of your resume that best describes your unique skill or qualifications – “Social Media Guru” or “Automotive Genius”

3. Whether you are delivering your resume, a cover letter, or even a thank you note, you need to ensure that the measure you are delivering is consistent throughout.

4. By this stage you’ve asked for reference letters, right? No!? Get them..and quick! Then take a couple of the best plugs from them and include them as testimonials. eg “Sharee was an exceptional member of our team. She was eternally energetic and driven towards company goals.” Ceo McBoss, Big Deal Engineering.

5. There can be no substitute for a quick, accurate and punchy snapshot of yourself. Remember to keep it short and simple throughout but do your best to make it jump off the page with the above.

For more information, visit unigrad’s CV builder to help you create a powerful resume.
 
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