FEMA Finalists!

Published 23 September 2009 by Andrea

Unimail was a finalist in the recent Fairfax FEMA award for the BEST PROMOTION OF PUBLIC & EDUCATION SECTOR CAREERS category with an innovative campaign for the Australian Securities and Investments Commission (ASIC).

“ASIC is a very conservative organisation – as the watchdog over the financial sector it has to be. As such, it isn’t an obvious choice for students looking for employment. We created a communications campaign that reflected the strength of the organisation while also projecting the image of a young, culturally diverse and really dynamic group of people. The campaign worked. It fed ASIC 2,325 well qualified responses, 25 of whom were taken on.”

Print advertising is just a tiny piece of the communication jigsaw.

Companies that insist on putting out conservative, traditional advertisements, using print media alone, do not have a chance of attracting the best pool of talent.

When it comes to reaching students, on line, SMS and social media are all essential to a successful communications campaign. Students want instant interaction with your business, they want to be able to ask questions, to chat with others to find out about your organisation’s culture and, importantly, they want to know how their application is tracking. It’s all about instant gratification.

To this end, Unimail offers employers a comprehensive range of marketing communication services to facilitate communication with their prospects.

We established Unimail with a website that connects employers with students. This site has provided us with an incredible databases of 70,000 students and its highly segmentable. We make our database available to our clients to use for everything from regular e-newsletters, SMS campaigns and on line promotions. Clients can identify the faculties they want to target, the year groups, geographical locations and more – so they really know they’re only communicating with the students they want as future employees. Its very efficient and effective.

Graduate employment handbooks, as well as an art studio that produces advertising and graphic design for print, complement Unimail’s on-line and e-marketing tools.

As we move towards to the end of the year, please don't hesitate to contact us to get a quote on any of our services including our publications through to our distribution and logistics service.

As the year is slowly coming to a close, most job directories, websites and graduate lift-outs have set their artwork deadlines for late November. During this time most companies are defining their concept and creative for next year. Unimail would relish the opportunity to respond to your creative brief and pitch some wonderful ideas to build a custom made campaign. We would love to work with you to develop a creative, innovative and successful graduate campaign, making it you’re most engaging and attractive campaign to date!