Its' that time of the year again
Published 06 October 2009 by Andrea
So you think you've finished for the year...think again!
It feels like the careers and vacation fairs have only just finished and that you have finally stopped hearing the ping of your inbox hitting yet again, but I hate to break it to you..the cycle has begun again.
Most careers guides have closed up their booking deadlines and are now awaiting the glossy looks you are sending in to sell your wares. Online services have started to finalise their strategy for the 2010 promotion campaign and universities are starting to open the careers fair booking floodgates yet again.
Are you ready? Don't be fooled by an economic downturn, there are a significant number of employers in the marketplace silently looming in the wings, waiting to snatch up your quality talent, the minute you slack off.
Here's an update of the season at hand and some deadlines to keep in mind:
- unigrad booking deadline - October 30th
- unigrad artwork deadline - November 17th
- Graduate Opportunities artwork deadline - October 30th (although I think they can move on this date if you require it)
- AAGE Conference - November 11-13th
- NAGCAS Conference - December 6-9th
- Careers Fairs Commence - March 3rd
Although it seems so far away, remember that this gorgeous country pretty much shuts down from December 18th - January 14th and that leaves little time for printing, designing, creating and developing campaigns to target graduates.
Ensure you have enough time to focus on your branding awareness and what you want you want to achieve. Align your grad program with your company EVP and a targeted graduate focus that is true to your identity for the program and work with suppliers that know how to make this happen (unimail has a fab creative studio to help out, and there are other agencies like the FACE and REAGENT that know their stuff as well)
Enlist the help of experts! If you don't know what or how you need to do it, there are a great number of suppliers to the industry that can assist with building your strategy and implementing it.
Don't leave it to the last minute!
Your campaign look and feel should be locked up and ready for printing by Christmas..yes I said by Christmas at the VERY LATEST! It takes days and sometimes weeks to print particular styles and requirements so be sure to take this into account when you're planning your on campus presence for 2010.
If you would like any assistance building your brand, distributing your material or getting your brand out there, be sure to give us a buzz! If we can't help you, we can definitely put you in touch with someone who can.