Does social media work?

Should I host a social media campaign?

Really to ensure social media is going to work for your recruitment practices, I would suggest making sure that you can actually USE social media in your work place. Companies have spent so much time and money on ensuring their brand is foremost in the marketplace and making sure that brand is representing exactly who they are – not who they want to be.

Just like an advert representing a for example if company policy states you cannot access social media sites at work, then it’s not adviseable to start a social media campaign as it’s a misrepresentation of your brand.Should this not be a problem, below are some suggested paths to take whilst creating a business case to commence a social campaign:

Business Case Reasoning for a Social Media Campaign:

Cost Savings:

• Reduces the cost of using traditional media
  
• Limits the use and cost of agencies
  

Competitive Advantage:

• Holds a higher reputation with critical skill sets
  
• Keeping fresh with new innovation
  

Sustainability:

• Consistent candidate pool aware of your brand
  
• Ability to compete with ease
  

Quality and Fit:

• Specify your candidates with your ability to connect prior to application
  
• Improve retention
  

How do I keep track of what grads are saying about me?

Firstly, feedback should always be welcomed and surveyed where possible through the application process. Secondly, forum sites like whirpool are where students feel free to comment openly on their experiences. Thirdly, your employer profile on unigrad.com.au allows you to receive feedback should you wish and your ability to comment accordingly.

Is Twitter going to work for us?

Unimail can consult on how Twitter can help you develop your brand and reach the right candidates online, however, just to reiterate twitter doesn’t work if you’re not working it.