Facebook guide for employers

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Social media has become a hot topic in recruiting graduates and under graduates across Australia and the globe – and Facebook has become one of the biggest channels to recruit, attract and source potential candidates! We have placed together a step by step “how to” guide in creating a Facebook page. The details below will assist you in understanding the process and how it all works.

Firstly, log into Facebook. If you’re not registered on Facebook yet, do it now. You don’t have to exploit your membership by connecting with anyone, but you’ll need to register on Facebook before you can get involved in creating Pages. As a Facebook Page Administrator you never have to reveal your identity, so don’t worry.

There are various ways to find the Page creation area on Facebook when you’re logged in as a member, but to make things swift and easy here we’ll just give you the URL:
www.facebook.com/pages/create.php

The ‘Create a Page’ screen:

When you go to this page you’ll be presented with a number of options. The option that best suits most organisations is ‘Brand, Product or Organisation’. Select this option and then a drop‐down box will appear next to it. To see the full list under the drop‐down box, simply click on the little downward pointing arrow and the list will appear. In the list, find the option called ‘Organisation’ and click on it. Then in the box titled ‘Page Name’, simply enter the name of your Company. Finally, tick the box that declares you are an official representative of your company, and then click on the box titled ‘Create Official Page’.

That’s it. Your Page is created. Now to flesh it out with some meaningful detail...

Adding Detail to your Page

The ‘Get Started’ screen:

This next screen you arrive at is your Page (you’ll automatically land on the Get Started tab). It’s pretty bare because you’ve not added any detail yet. Note that from time to time Facebook will insert news update boxes at the top of your Page which only you as an Administrator will be able to see, with the hope of catching the eyes of Page Administrators like you with information about updates and developments to Page functionality and design/layout etc. As mentioned before, Facebook is constantly evolving, so you’ll see little update messages like this appearing all the time. Facebook are pretty good at giving Administrators notice of any changes, so you’ll have sufficient time to take advice if you’re not sure about what any upcoming changes might mean for your Page.

Add an image – this is exactly as it sounds. You don’t have to add an image, but it’s a good opportunity to stamp your identity onto the Page by using your official logo or even just the name of your agency in text, saved as an image file. Basic stuff. Browse to the area on your computer where your chosen image is saved, and upload away (make sure the file is it’s under 4MB).
Provide some basic information – This is where you’re prompted to add some basic information about your company to your Page. Once you’ve clicked the box you’ll be taken to a new page with various fields for you to fill out. Some may not be particularly relevant (opening times, for example), but you don’t have to add information to every field, so don’t worry. At the bottom of the list of fields you’ll see the words ‘Detailed Information’, which if you click on allows you to add a bit more info, such as your website address and parking/public transport info for reaching you. Again, the latter may not be relevant, but it’s always worth filling out the website address field. When you’re done, click ‘Save Changes’ and then ‘Done Editing’. (If you’re not taken back to the page featuring the list of things to do to setup your Page properly – Fig2 – then just click on the ‘Get Started’ tab at the top of your Page).
Promote this Page on your website ‐ This one is fairly advanced, and is by no means an essential step in setting up your Facebook Page. However, it’s a very, very useful way of growing your Facebook following (aka ‘likes’) because it enables people to like your Page simply by clicking on a like button on your own website. We won’t go into much detail about this one, but if you want to exploit this functionality to its full potential, then we strongly recommend talking to whoever’s responsible for your website content/design and getting them to set it up for you. In short, this functionality offers you the ability to add a window of information about your Facebook Page to pages on your website simply by adding some additional code to the existing code of your webpages. You can customise the size and how much information you want to include, and it even allows you to show a snapshot of other people who’ve liked your Page.
Two examples.
- Look to the right of the main header graphic and you’ll see the Facebook box. This example shows where the website administrator’s have specified to port through a fair bit of information, including details of people who have recently opted to ‘like’ the Page – www.sydneyaquarium.myfun.com.au/Ticket‐Info/Unlimited‐Adventure‐Pass.htm
- This example shows where they’ve opted for minimal info in the box, but the objective is still the same ‐ http://sydneyaquarium.myfun.com.au/Visitor‐ Information/Opening‐Times.htm
Set up your mobile phone. Two options here presently:
- Send Mobile Email
- Send Text Messages
Both options are self‐explanatory. The instructions are very easy to follow, so just click on them to find out more about these features. As with step 3, this is not an essential part of setting up your Facebook Page, so don’t worry if you don’t want to get involved with this just yet.
Link your Facebook Page to Twitter. Another non‐essential way to enhance your Facebook Page profile. Obviously this one requires you to be setup on Twitter, but if you are on Twitter (or are planning to be), then you should definitely consider doing this. By connecting your Facebook Page to Twitter, your Twitter account will update every time you update your Facebook Page status. If the Facebook status update you write is too long to fit in the space allowed by Twitter (Twitter has a limit of 140 characters), then a short hyperlink will be automatically placed at the end of the update in Twitter which, when clicked on, takes the user through to the full update on Facebook. Even non‐Facebook users can follow the link through to the Facebook Page to read the rest of the update, although they won’t be able to like or comment on it. That brings forward an important point though, in that even people who aren’t registered on Facebook can see a Facebook Page. As mentioned, they can’t interact with it, but they can still see the primary content.